The platform is rolling out a fresh option that permits them to cut down on the quantity of artificial intelligence-produced videos appearing in their streams. This move comes as the company revealed that it currently hosts over 1 billion AI videos.
Testing and Rollout
The new functionality is being tested over the next few weeks before a full-scale rollout. This shift aligns with a surge in AI content, spurred by recent content generation software.
AI Proliferation Online
Studies have shown that approximately 10% of the fastest-growing channels on another major platform primarily display content made by AI. A significant portion of this material is deemed low-quality AI content, a term for poor-quality, mass-produced content that is often illogical or dreamlike.
Our research shows that a lot of users enjoy content made with AI tools, ranging from AI artwork to informative clips, and we want to provide users the option to see more or less of that, depending on their own preferences,” commented a company executive.
Scale of AI Content
The service shared that there are presently 1.3 billion videos on its service labeled as AI-generated. Collectively, in excess of 100 million pieces of content are uploaded to the platform each day, making clips made by AI a limited percentage of its complete catalog.
User Control Features
Members will be able to decrease or raise the level of AI content they view by opening the topic control setting in the application and selecting the AI content topic. Additional categories that can already be controlled under the setting encompass current affairs, fashion, beauty, and choreography.
AI Disclosure Rules
TikTok’s rules oblige content makers to identify convincing AI-made content, and it bans harmful AI impersonations of well-known individuals or critical incidents. Any authentic-looking artificial content that is without a tag can be removed under its community policies.
Furthermore, the app will from now on attach an AI-generated label to content created with its own AI tools, or identified by an cross-platform project for spotting AI-generated material. This action is designed to deter users from attempting to evade the tagging system.
Educational Initiatives
TikTok is additionally establishing a two million dollar AI literacy fund for specialists and institutions to develop informative material about responsible artificial intelligence. This project will assist educational bodies dedicated to teaching programming and robotics.
Content Safety Approach
The video-sharing app has defended its moderation strategy, amid controversy over plans to make redundant hundreds of content moderators in the UK. It is expected to cut a significant number of roles in its trust and safety department in London, with worker representatives and internet security professionals voicing alarm that people are being substituted by automated systems.
A company official explained that people-led review would still have a role, but artificial intelligence can safeguard staff by removing the most harmful content before it is viewed by humans. The company reported a 76% decrease in explicit and harmful content seen by content reviewers over the last 12 months due to intervention by its AI tools.
“We think that it’s essential to integrate humans and technology to ensure user safety,” she said. “We’ll have staff as integral to the approach, but we additionally believe it’s very important to limit contact with unsafe media as rapidly, which is the area in which a extensive automated help is proving valuable work at speed.”
